The Perpetual Struggle of the Copywriter

A lovely article on The Drum explains how we copywriters are continually plagued by what others expect us to be able to do.  Andrew Boulton beautifully explains how once we are tasked to get people who visit websites to “convert” our art is indeed dulled to a point in which we are no longer making a difference, or making provoking thought; we are indeed just a sales tool… Such is our life!

Read Andrew Boulton’s article in its entirety…